If your nonprofit or government agency is using social media to communicate — great! Consistency is the #1 ingredient for success. Many features, especially Facebook Events and Groups, are beneficial for nonprofits. It’s tempting to want to eliminate the extra work and expense of a website and depend only on your organization’s social media accounts …
Most people buying or selling a business have a detailed account of assets such as land, buildings, inventory, and equipment. However, businesses also own digital properties: websites, domain names, social media accounts, directory listings, software, and more, and forgetting to include them in the acquisition can cost you money and loss of search engine visibility. …
During the COVID-19 pandemic, Zoom has emerged as the go-to solution for everything from yoga classes to official local government meetings. In my own sequestered life, in addition to using Zoom to meet with my book club and chat with friends, I’ve had a part in City Council meetings, a town hall by a Senate …
As I said in my post about print projects, I have a passion for non-profit organizations. Each one is different and faces unique challenges. And, it’s extra motivating to use my skills to raise money for education, solve hunger, or help a city prosper. Many small non-profits don’t think they can afford to have a professional …
Thanks to a certificate program I am attending (see below), I wanted to share some insights on using your website and other communications channels to strengthen your nonprofit’s connections with supporters. So you have received a gift! Now what? I learned that of ten new donors, only three make a second gift! It sounds like …
Beware of this Bluehost Phishing e-mail (“click here to log in” … don’t do it!). A “phishing” e-mail is one that tries to get you to reveal your login credentials to a hacker. Phishing is often how organizations get infected with viruses and ransomware. As you may know, a few days ago, 23 Texas cities …
Did you know that there are 23,000 nonprofits in North Texas? That’s a lot of competition for support, donations, and volunteers. Most nonprofits already do a great job talking about their mission and programs. I advise nonprofits to make the case that they also are good stewards of donor money and time. Thanks to a …
I bet you really wanted another thing on your to-do list, right? Since the state of Texas is not spending money on or making plans for the 2020 census, it’s up to us to make sure our cities, towns and unincorporated areas are counted. Here is the bad news: Some Fear Undercount As Texas Decides …
A Fort Worth woman was sentenced to 15 years in prison after admitting she stole $1.3 million from the Stockyards Rodeo over a three year period. D’Ann Elizabeth Wagner, who was a bookkeeper for the Fort Worth Stockyards Rodeo, used a PayPal account on the organization’s website that was linked to her personal information to …
I first published this article in 2014. It’s been our most popular, and I have updated it with some new solutions. Some of my clients are getting calls several times a week: “Update your free Google Listing…” It’s frustrating for them because I have already updated and optimized their stuff. The caller will make it …