This Every Door Direct Mail piece is intended to spur membership at the beginning of the year, and will be handed out year-round to Library patrons.
Tip: If you are with a non-profit organization, it’s really important to have someone at each event assigned to take photos with a good camera. Save the original, high-resolution files. Sometimes, photos are posted to Facebook and then forgotten. We can’t use Facebook photos for print projects, because they are compressed and therefore will be blurry in print. This project came out as well as it did because the client had a file full of high-quality photos of people having fun at events.
As the Friends saw excellent results in 2014, we repeated the campaign in 2015.