Project: Upscale Meat Market

Photo by Melinda Ortley,


Retailers who sell premium products — in this case, natural, grass-fed meats, often find themselves educating their customers. Local Yocal of McKinney, Texas needed to refresh their tri-fold handouts for their popular Steak 101 seminars. The handouts explain cuts and grades of meat and dispel meat marketing myths. Additional print pieces for the shop are consistent and convey a natural, homey but upscale image suitable for a shop that is located in one of the wealthiest counties in the country.

Since we also run a small family farm, it’s a pleasure to help a fellow rancher educate the public about the importance of knowing where your food comes from. Logo provided by client.



Back - Rack Card for Food Service / Retail McKinney Texas